The Deep Discovery process
 creates a website framework that increases online lead generation or direct sales. We spend around 30% of the time working with you (your marketing team, sales team, and leadership team) and learning about your business, and 70% digging through the data and creating the web strategy.



The solution to the web marketing puzzle:
 a website framework that creates 1-to-1 relationships with visitors and accomplishes your business goals.
  • An information architecture for your site that properly organizes content.
  • Creative concepts that deliver a clear message to users.
  • A wireframe collection that defines the content on each page.
  • Attention maps that articulate the areas of focus on each page.
  • A method to measure the site’s performance.
  • Effective Calls-to-Action on each page that prompt user action.
  • A website architecture that works well with Search Engine Optimization (SEO) and Pay-Per-Click Advertising (PPC)

Then What?
After the process is finished, it’s time to develop the website. We develop around 80% of the sites that we architect, but it’s not required. If you have an internal development team that you’d rather use, we’ll work with them to make it happen. You won’t hurt our feelings.

You're still not sure? Here are a few more reasons to carefully plan your website.

We knew our website was pleasing from a design perspective but we weren’t seeing the amount of quality leads that we expected. Instead of an online portfolio, it needed to be a marketing tool with measurable results.

The Deep Discovery process clarified the site’s navigation, restructured our content, and developed strong calls-to-action. This combined form with function to create an enjoyable user experience.

Awecomm brought a much-needed outside perspective to the table. The changes made to ePrize.com led to a drastic and immediate increase in the number of leads received from the web.

Alesya Opelt
Senior Director of Marketing
ePrize

Copyright 2007 Awecomm Web Strategies