• Online conversion rates average around 2% to 3%. Who’s happy with that?
  • Whether you’re spending gobs of money on traffic, or you’re just trying to convert what you get for free, you need to make effective use of your visitors.
  • It’s hard to read the label from inside the bottle. Chances are if you’re on the marketing team or the internal web design team, you’re too close to the business and the product offering. Deep Discovery cuts through this internal view and creates a user-focused website.

So what are you really trying to accomplish?
  • Increased leads?
  • Creative concepts that deliver a clear message to users.
  • More online sales?
We can help (even with the last one).

There are a lot of factors that contribute to online success, but the biggest impact comes from having a website that contains information that is organized to address the user’s unique needs.

Not from stunning graphic design, and not from huge torrents of traffic.

That’s where Deep Discovery comes in, and that’s the point.

Increased Online Leads
If you’re looking for leads, you probably have a somewhat complex offering. Our process quickly defines what the website needs to accomplish to be successful. Your site just needs to start the conversation. It’s not about closing the sale completely, and it’s not about mimicking your salesperson’s pitch (they get much more time to convince someone than we do!).

That’s what we set out to do, and we’ve been pretty successful at it.

More Online Sales
Online shoppers are picky. If your product doesn’t appear to address their exact needs, chances are they’re confident that they can find one that will elsewhere. Deep Discovery helps to examine your user groups to create content that makes a direct connection and creates comfort in the online shopping experience.

Undefined Goals
This problem is not uncommon. Sometimes it just takes some time spent with an outside party before you can really define what role your website should play in your sales and marketing mix. You’re not the first one to have this problem, believe us. We’ll help you through it.

You're probably a little curious about the details of the process now!


Awecomm provided insight that, once implemented, has transformed the Lombardo Homes website to be more user-friendly and it has proven to be a key factor for increasing sales.

The goal was to make it as easy for the user to find what they were looking for as possible. To achieve that goal, we met with Awecomm and discussed user behaviors, which led to a restructuring of our navigational items, positioning and content to better cater to those behaviors.

With the changes in place, we saw a dramatic increase in both traffic volume and average time a user spends on the site.

Bob Moesta
Vice President of Sales & Marketing
Lombardo Companies

Copyright 2007 Awecomm Web Strategies